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Experience

Different products.
The same commercial fundamentals.

The product changes. The fundamentals do not: understand the buyer, create relevance, keep ownership and move opportunities forward. This is the work Venador's approach was built on.

Out of respect for client confidentiality we describe engagements by environment rather than by name. Specific references are available in a conversation.

Media & business intelligence — subscriptions (NL/BE)

Broad commercial ownership across the Dutch and Belgian market: new business and existing accounts on one desk.

Deal Execution & Complex SalesAccount Growth & Commercial OwnershipSales Operations & CRM

An established information provider serving media agencies, brands, publishers and educational institutions, with a large existing customer base and steady inbound interest.

  • New-business development, demos, proposals and negotiations
  • Subscription renewals, account expansion and reactivation
  • Onboarding, user training and customer-success conversations
  • Advertising and visibility products alongside the core subscription
  • CRM ownership, pipeline management and input into product development
  • Contributing to CRM migration and commercial process improvements

Premium consumer brand — retail & wholesale

Responsible for B2B retail and wholesale development, from first store conversation to repeat orders.

New Business & Market DevelopmentAccount Growth & Commercial Ownership

A quality consumer product selling well direct, ready to build structured distribution through retailers and commercial partners.

  • Identifying and approaching suitable retailers and partners, including in person
  • Wholesale terms, order negotiations and follow-up
  • Displays, materials and offers that help the product sell in store
  • Reactivating earlier leads and accounts from the existing records
  • Practical order and delivery coordination with the team

Employee relocation services — outbound

Built and ran the outbound motion: from target definition to qualified meetings.

New Business & Market DevelopmentSales Operations & CRM

A relocation scale-up needing predictable access to HR, People Operations and Mobility decision-makers at companies hiring internationally.

  • Target-group definition and account and contact research
  • LinkedIn, e-mail and phone outreach with structured follow-up sequences
  • Message and channel testing against acceptance and reply data
  • Lead qualification, meeting generation and CRM administration
  • Iterating the playbook on real market feedback

E-commerce brand — building a B2B channel

Turning fragmented business orders into a structured, repeatable B2B channel.

New Business & Market DevelopmentAccount Growth & Commercial OwnershipSales Operations & CRM

A product brand grown through marketplaces and its own webshop, already receiving business orders from hotels, B&Bs and contractors without anyone working that demand.

  • Analysing historical orders to find segments, use cases and buying triggers
  • Reactivating suitable past business buyers
  • Segment propositions, prospect lists and outbound
  • CRM and pipeline visibility for the new channel
  • Designing the lead-to-order flow inside the existing e-commerce operation

Foundation

Enterprise discipline, applied practically

Venador's roots are in enterprise business development for international software companies: strategic account research, stakeholder mapping across organisations, structured qualification and multi-stakeholder deals. That discipline now gets applied where it is rare — inside growing businesses that need progress without bureaucracy.

Executive level

Owners, founders and C-level, where commercial decisions are ultimately made.

Directors and heads of

VP, director and head-of level across sales, marketing, HR, operations and IT.

Teams and specialists

The daily users and internal champions who make or break adoption.

SME to enterprise

From ten-person companies to complex organisations with formal procurement.

Whoever the buyer is — an owner deciding in a week or an enterprise buying committee deciding in two quarters — the job is the same: understand how the decision is really made, and organise the work that moves it forward.

Next step

Curious what this looks like for your market?

Bring your situation. We'll tell you what we would focus on first, and whether we're the right partner for it.

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